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Brickhouse Web Applications & Development is located in Terre Haute, Indiana. We focus on website and mobile application development for personal or business needs.

Brickhouse Blog

The Brickhouse Blog is a place to share ideas and thoughts about the internet, technology and innovation.  

28 Internet acronyms every parent should know

Bryan Jackson

We found this great list on the Fox 59 website.  Great info for parents.

After you read this list, you’ll likely start looking at your teen’s texts in a whole new way.

1. IWSN – I want sex now

2. GNOC – Get naked on camera

3. NIFOC – Naked in front of computer

4. PIR – Parent in room

5 CU46 – See you for sex

6. 53X – Sex

7. 9 – Parent watching

8. 99 – Parent gone

9. 1174′ – Party meeting place

10. THOT – That hoe over there

11. CID – Acid (the drug)

12. Broken – Hungover from alcohol

13. 420 – Marijuana

14. POS – Parent over shoulder

15. SUGARPIC – Suggestive or erotic photo

16. KOTL – Kiss on the lips

17. (L)MIRL – Let’s meet in real life

18. PRON – Porn

19. TDTM – Talk dirty to me

20. 8 – Oral sex

21. CD9 – Parents around/Code 9

22. IPN – I’m posting naked

23. LH6 – Let’s have sex

24. WTTP – Want to trade pictures?

25. DOC – Drug of choice

26. TWD – Texting while driving

27. GYPO – Get your pants off

28. KPC- Keeping parents clueless

Ideas are the New Currency of the 21st-century

Bryan Jackson

Have an idea?  Great, now make sure you keep it to yourself and don't tell anybody, else they will ..... STEAL IT!

We all at one time or another have thought of a really great idea, but didn't share it or act on it.  I wish I had a penny for every time somebody told me, "yea, I had an idea similar to Ebay or Craigslist or ____________ (you fill in the blank)".  

The Idea Vault

The Idea Vault

In the 20th century people who had really great ideas would keep those to themselves and try tirelessly to work in secret, crafting their prototype and trying to gain some market advantage, while making sure the "evil corporation" didn't steal it.  9 times out of 10, the end result was 100% of nothing.  

In the 21st century, ideas are the new currency of economic growth.  A new strategy is to gather together and share ideas, brainstorm with experts and build those ideas into working businesses.

The old way of thinking would ask, "What if somebody steals your idea?"  Let me let you in on a little secret, Nobody is going to steal your idea.  I hear great business ideas all the time.  Most of them, I think, "Wow, that is a great money making idea." and then I move on.  I don't have is a passion and dedication to make that idea a reality.  Furthermore, I have other things I am working on and really wouldn't have time to act on somebody else's idea as my own.  In reality, I am happy to listen and give unsolicited advice and act as a consultant.  Beyond that, I have 3 other jobs, a wife, 3 kids, 2 dogs 2 fish and a LIFE to worry about a no real time to dedicate to another "great idea" that comes my way.

Presentation at Launch Terre Haute

Presentation at Launch Terre Haute

Great ideas are only the starting point and everybody has one.  How do we take that next great idea and create economic growth?  One current strategy inside communities is to leverage co-work spaces.  Spaces like Launch Terre Haute serve as a central hub for entrepreneurs, freelancers and startups to collaborate on ideas, brainstorm and create products.  Some work, others start out promising, but may evolve into something totally different.  Co-work spaces are a way for like-minded entrepreneurs with ideas to leverage brainpower, find talent and move those ideas into reality.

Another platform we see emerging are monthly meetups focused on ideas and entrepreneurship.  These meetups focus on a number of topics and ideas, but the central theme is collaboration, networking and synergy.  Additionally it give entrepreneurs an opportunity to vet those ideas and accept feedback.  Terre Haute is lucky to have the Verge Terre Haute meetup take place every third Thursday of the month at the Launch Terre Haute co-work space.  This meetup is affiliated with other Verge chapters in Indianapolis, Lafayette and Bloomington and is able to take advantage of entrepreneurs from these areas to share their experiences and story.

Communities are beginning to learn what it will take to become a player in the 21st century economy.  It won't be strong muscle or or any task that can be outsourced via our global economy, it will be the idea and your ability to make that idea a reality.  Ideas are a dime a dozen and nobody is going to steal your idea.  You and only you can drive ideas into a business.  Those communities that are able to provide the infrastructure and resources to help develop and cultivate those ideas in to businesses will win and win big.  This win will come in the form of tax revenues which makes a community more attractive to people and outside talent.  

I am fortunate to live in a community that is doing just that and is headed up.  The best is yet to come, all we have to do is create the currency.

Digital Marketing Trends

Bryan Jackson

Teen - 25 yrs

So every year we attempt to look at digital marketing trends in the Wabash Valley.  In part one we will attempt to look at marketing to teens through 25 year olds.  As many of you are aware this group is very quick to adapt new digital technology, they are impatient and like some sort of instant gratification.  It is no surprise to know that the top social media platforms for this group are Instragram and Snapchat.  I will go through each one and discuss how businesses are using these platforms to reach their key clients.

Snapchat

Snapchat

What is Snapchat?

Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students.  Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

Demographics

The application's main demographic consists of users between 13 and 23 years of age, with a growing 40-years-and-over user base identified in October 2012. Snapchat is often used to send self-portraits, called "selfies," and 30 percent of Snaps are sent to groups. 80 percent of Snapchat's users are located in the U.S.

How can business use this?

Brands can set up profiles on the network and add users as friends, who opt into the brand's messages by accepting.  Some of the early adopters to Snapchat have been McDonalds and TacoBell.  In some early tests these outlets have created accounts and then put together short videos or images to promote their food products.  These video's or images can be added to the user's storyboard and are viewable for 24 hours of replay.  In an interview a 15 year old described Snapchat like this, " Because it's more instantaneous and personalized. I have over 1,000 Facebook friends, so most of the time, I don't really care about looking through my feed. With Snapchat, I know everyone I'm friends with personally, so looking at their stories is funny/interesting to me."


What is Instagram?

Instagram

Instagram

Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012.  The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock.  In 2013, Instagram grew by 23%, while Facebook, as the mother company, only grew by 3%.


Demographics

Instagram with it's many different camera filters

Instagram with it's many different camera filters

The applications main demographic in the Wabash Valley is between 12 - 25, however a growing number of the 25-40 demographic are joining the service.  Over 90% of the 150 million people on Instagram are under the age of 35, which makes it an attractive platform for many apparel, entertainment, and media brands focused on the 18 to 34-year-old age bracket. 

How can business use this?

Similar to Snapchat, this social media platform is simple to use and a great way to quickly create images of product or services.  In essence businesses can create mini commercials and publish into their Instagram feeds.  Additionally the service allows users to push content to a Facebook or Twitter feed for further customer engagement.    

What to know more?

I will be giving a short hour presentation with the Terre Haute Chamber of Commerce on May 13th from 9:00 - 10:00.  The presentation will look at these technologies and show you how to use them.  You can register here.